How do merge games monetize? Are they IAP or ad-driven? Do they monetize on core gameplay or meta-features? Keep reading to find out what are the key merge games monetization strategies that drive their revenue growth.
Mergical Fun Match Island Game ($31+ million)Īs you can see, the dynamics in the merge subgenre are quite exciting. EverMerge, Merge Mansion, and Merge Magic all have between $100 million and $200 million in all-time revenue. Interestingly, Merge Dragons is responsible for the majority of merge games revenue and it got to more than $780 million in all-time revenue. It experienced significant growth during H2 2022 – each month the revenues were between $34 million and $38 million when combining the top 10 merge games. If we look more closely at revenues, the merge games market is still growing. However, popular merge games keep on earning. This is when we see popular games appear like Merge Magic (green), EverMerge (red), and Merge Mansion (red).Īll of this created strong competition, and eventually – market saturation. Hence, they soon started creating merge games of their own.Īccording to Sensor Tower, from 2019 to 2021, the number of developed merge games tripled. Just like it usually goes, other publishers soon recognized the potential of this mechanic. For the next several years, this game absolutely dominated the market. It all started many years back, in 2017, when Gram Games released the first game with merge mechanics – Merge Dragons (represented with blue color in the graph above). This subgenre has been the talk of the town for a while now, and here’s why. They always know their path to the next level, so they always have a goal to strive toward. Something similar to finally cleaning up your room.įinally, merge players enjoy games’ straightforward progression mechanics. This gives some players special fulfillment. When players merge items in these games, they create order out of chaos. Hence, the learning curve is short, as there are no complex mechanics that require lengthy explanations. It is very quick for a player to pick up a merge game and understand the mechanics. 
One of the things that make merge games so appealing is their simple gameplay. It’s not just the rewards that players like about merge games. Upon this, players usually get rewarded with coins, treasures, or in-game characters. On the other hand, three small statues will become a bigger, more beautiful statue. įor example, merging three green plants turns them into a flower. Once this is done, these items then turn into new and improved items. In these games, players need to drag the same or similar items and merge them together. Merge games are a subgenre of puzzle games – the most profitable mobile game genre.
#Merge town game unblocked free#
Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking on this link. Let’s see how these games merge dollar by dollar – into millions.ĭata source: AppMagic, a leading mobile game intelligence platform. įor this reason, in this article, I’m analyzing best practices for merge games monetization. Obviously, these games are doing something right in terms of monetization.
0 kommentar(er)
